However, in the time it takes to ask oneself, “should I really be spending $140 on 12 cookies?”, Last Crumb ’s latest drop is likely to have sold out. We’ve since well surpassed that goal and are looking to expand quickly,” Jaeger said. Thus, we implemented the drop model anticipating capping it at our production limit with the goal of meeting that mark. “We chose the drop model, keeping in mind how intensive our cookie creation process is, as well as our limitations for creating the perfect cookie. In an interview with Fortune, the cofounder and head chef Derek Jaeger highlighted the “drop” choice for the bakery. To get a box, one must join the waitlist, a technique to add a sense of exclusiveness and mysteriousness to the bakery. The company’s 12 core flavors range from gourmet-ified classics-like the peanut butter-chocolate Madonna-to creative mashups- like the malt ball- and Oreo-stuffed James Dean.Īs mentioned, Last Crumb uses a “drop” model for its cookie shipments, releasing them weekly in limited quantities, much like luxury streetwear companies. Since launching in August 2020 Last Crumb’s mission is to serve exclusive and premium cookies, that are worth a Michelin star. Aside from that, it costs nearly $200 including shipping, but every bite is worth the dollar. A luxurious and exclusive box that requires to join a waitlist to get one. If you think Crumbl Cookies are amazing, try Last Crumb.
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